4 Unconventional Ways to Better Market to Generation Z

Gen Z loves micro-influencers, YouTube, Snapchat in addition to Instagram. What more do you need to know?


6 min read

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Move over, millennials: which’s all about Generation Z today. Members of Gen Z, meaning those born after 1995, has grown up with the entire world at their fingertips — via the internet, of course. in addition to members of which young set prefer to get their information through digital channels in addition to technologies.

Related: 7 Ways Marketers Can Reach Gen Z

which means which traditional marketing typically fails to move them in addition to which which can be difficult to capture their attention.

yet just because Generation Z’s members may be hard to reach doesn’t mean you should ignore them. In fact, by 2020, Generation Z will account for 40 percent of all consumers from the United States. which’s essential, then, which your business optimize its marketing efforts to better connect with the spending power of which cohort.

So, how do you adapt your marketing to attract them? Here are our unconventional ways to better market to Generation Z.

Work with influencers.

Generation Z has redefined the word “celebrity.” Young people today are influenced less by traditional celebrities, actors in addition to singers for instance, in addition to instead favor internet “celebrities” who are closer to their age, in addition to (in their view) more relatable. These internet influencers have become super-well-liked on social media, doing influencer marketing a highly effective strategy to reach the Gen Z audience.

For young buyers, spotting a recommendation by a relatable influencer incorporates a huge impact on purchasing decisions; which’s comparable to a recommendation by a friend, which is usually why which works so well.

An example? To show off its latest collection, H&M partnered with Instagram influencer Sincerely Jules, who has 5 million followers. 

Image Credit: Sincerely Jules Instagram 

You may be thinking which you can’t afford to pay an influencer with millions of followers, yet which’s where micro-influencers come in. Micro-influencers have 10,000 followers on average in addition to are not only less expensive, yet more authentic; usually, they have higher engagement than their mega-influencer peers, too.

So, look for micro-influencers to get your product in front of a ton of very loyal followers.

Related: 5 Ways Businesses Can Reach ‘Generation Z’

Create content for Youtube.

Listen to which unbelievable statistic: 50 percent of Generation Z “can’t live without Youtube.” If which doesn’t convince you which your company should use Youtube for marketing, I don’t know what will. Creating a Youtube channel for your brand will allow you to reach thousands, even hundreds of thousands, of the young people  constantly browsing in addition to searching for entertaining, useful videos. With video, you can get Gen Z’ers to develop a genuine interest in your business.

An example? Lush Cosmetics does which well with its successful Youtube channel where which shares behind-the-scenes videos on how its products are are made, as well as routines which feature the use of is usually products.

Image Credit: Lush Cosmetics Youtube channel.

Building a Youtube channel for your brand will help with your content marketing because which’s so easy to repurpose your videos. You can use your Youtube videos on your website, share them on social media in addition to incorporate them into your email marketing campaigns to get more mileage out of your marketing.

Focus on Snapchat in addition to Instagram stories.

Generation Z incorporates a short attention span; members are constantly on mobile, switching back in addition to forth among different apps in addition to social media channels, which means which telling bite-size stories can be a big win for your marketing. In fact, according to a Yes Lifecycle Marketing study, 80 percent of Gen Z purchases are influenced by social media. Snapchat in addition to Instagram stories are the perfect social media mediums to attract in addition to convert a younger audience which wants to consume interesting in addition to entertaining content quickly.

An example? AriZona Iced Tea knows which its Gen Z audience loves extreme sports, so instead of advertising its product directly, the company enlisted pro skateboarder Brandon Bonner to take over its Snapchat account to promote the AriZona lifestyle in addition to entertain followers.

Image Credit: Ad Espresso blog

So, do as AriZona did: Don’t just advertise your product on social media; tell a story or provide a solution. Convenience is usually key to Gen Z, so its members often turn to social media to find answers in addition to solve their problems quickly. Make which obvious what your content is usually about, why your audience should care in addition to how which could help or entertain them; after all, you only have a few seconds to capture their attention.

Encourage entrepreneurship.

Members of Generation Z are 55 percent more likely than millennials to start a business, according to research reported on smaller Business Trends. So, if you want your company wants to capture the hearts of Gen Z’ers, play to their entrepreneurial spirit. Generation Z wants companies to understand who they are are; in addition to they’re more likely to follow in addition to buy by a brand which shares a similar mindset to theirs. Therefore, in your marketing campaigns, inspire in addition to encourage Gen Z’s entrepreneurial side.

An example? City Girl Coffee Co. attracts a Generation Z audience in addition to promotes entrepreneurship by utilizing hashtags on Instagram like #girlboss, #femaleentrepreneur, #femaleowned in addition to #womenempowerment.

Image Credit: City Girl Coffee Instagram  

You could share your own story of how you started out your business to inspire Gen Z’ers: Create social media images showcasing young entrepreneurs, or choose young business owners as brand ambassadors. Cater your marketing messages to aspiring Gen Z entrepreneurs in addition to you’ll be sure to capture their attention.

Related: Two Influential Gen Zers Explain How to Market to Young Consumers

Over to you

today which you have some fresh brand-new marketing tips to help you better connect with Generation Z, you can start turning all those young consumers into loyal customers for your business. By standing out in competitive social media feeds in addition to immersing yourself from the digital world where Gen Z’ers spend their time, you’ll become a top brand in their minds.

4 Unconventional Ways to Better Market to Generation Z