How to Launch an Online Coaching Business

Cut through the noise along with create a viral product.

7 min read

Opinions expressed by Entrepreneur contributors are their own.

Work via home? Control your own schedule? Impact people across the planet with your product or service?

Internet marketing is actually on the rise for a reason. the item gives you the ability to scale your business to a global level without forfeiting your personal freedom. Still, there’s one question in which still prevents entrepreneurs via entering the online space: “is actually the item truly possible to make a living off the internet?”

Related: The Complete, 12-Step Guide to Starting a Business

Not only is actually the item possible, the item’s lucrative when done correctly. We live within the Golden Age of internet marketing. Thanks to social media, everyone can get in front of a camera along with pitch their idea to the masses. not bad enough, right?

Not quite. These days a big idea will only get you began; the item’s what you do to bundle along with package in which idea in which matters. Here are the three steps you need to take to launch a profitable online business.

Flesh out your idea.

Of course, before you create your product, you need an idea. Your idea must solve a specific problem in which a specific group of people face. Make sure you establish in which before you move forward.

at This kind of point, before you begin creating your product, you need to write your sales copy. Your sales copy (or sales video, if in which’s what you prefer) should be enticing enough to take prospects via “I’m interested in This kind of” to “I need to buy This kind of at This kind of point.”

yet, why write your sales copy before creating your product? Too many entrepreneurs write copy in which promises a lot yet delivers next to nothing. When you write your copy before creating your product, you build the blueprint to create a product in which satisfies your customers’ needs — without overpromising.

Your sales copy should address the prospect’s problem, explain how your product is actually the solution to in which problem, along with include a list of bullet points in which summarize the benefits of your product. Make sure you nail the first 500 words — easily the most read section of your sales copy. Finally, always create a sense of urgency or people at home won’t be motivated to buy your product.

People always ask me, “Well, what if I’m not a not bad writer?” in which’s OK. Just say your pitch out loud, record the item along with send the item to an online transcribing service. For a relatively inexpensive cost, you’ll get your sales copy written out for you. Just review the item, copy the item along with paste the item to your website along with boom — there’s your sales copy!

Related: How to Start a Business With (Almost) No Money

Build the “know, love along with trust” factor.

Most people believe you need to sell prospects first, then deliver results. yet, what if you flip the item? the item’s much easier to sell someone once they know, love along with trust you as an authority in your space, rather than selling them on your product before they even know if you can deliver the results you’re promising.

in which’s why the most successful internet marketers — including myself — give away boatloads of free content via blogs along with videos. Granted, the stuff we give away for free could easily be packaged together into a high-priced course, yet in which would certainly be short-sighted. You don’t want prospects to buy via you once along with move on — you want them to become long-term paying clients.

See, you deliver free quality content to your prospects, then they take the item along with implement the item into their businesses. They start to see results in advance, which leads them to trust you more along with more. Soon, they begin to crave more knowledge via you, along with their willingness to pay for your products along with services increases.

Eventually those prospects become your most loyal clients. They buy your front-end products, your upsells along with your flagship products — all of which I’ll get to in just a second. yet, before you get in which far, make sure your prospects know, love along with trust you before you worry about selling them anything.

Related: 12 Low-Cost Business Ideas for Introverts

Create your front-end product along with upsells.

Once your copy is actually written along with you’re building the know, love along with trust factor, your next move is actually to create a front-end product — a product in which’s easy to sell. This kind of could be an ebook, a membership site or a course in which comes with follow-along videos.

at This kind of point, you might be tempted to charge a high cost for in which product. Here’s the thing: Most of the money is actually made on the back end. I’ll talk more about This kind of in a second, yet for at This kind of point just remember in which the front-end product is actually not the final product you’re truly trying to sell them. I — along with many of my fellow internet marketers — don’t mind breaking even or losing money on front-end products because I know I’ll more than make my money back with my flagship product.

Instead, your aim should be to use in which front-end product to upsell them instead. So, after they purchase your front-end product, offer them three different upsells. An upsell is actually a higher-priced product or service you offer a customer after they’ve bought something via you. These upsells should be done-for-you, along with they should enhance the front-end product by producing the item easier to understand or more efficient at getting results.

Why are upsells so important? Besides adding value to your front-end product, you’ll be able to recruit more affiliates to promote your business. An affiliate promotes your product to their own audience for a commission fee. If you make money through upsells, affiliates will choose to work with your business over your competitors because you can pay them higher commissions. The payoff? You get more traffic going to your webpage along with ultimately more bottom line revenue.

Related: 63 Businesses to Start for Under $10,000

Move them to your flagship product.

in which’s how you set up the front end of your online business. yet, what about the back end? Remember I said in which most of your money will be made on the back end along with not the front end?

in which’s why you need a flagship product to pitch your clients once they’re done with your front-end product. yet, what within the planet does a flagship product look like?

the item could be high-end coaching sessions. the item could be a spot in your exclusive mastermind group. the item could even be a suite of software in which teaches them everything they need to know about their industry. The front-end product is actually a way to get your clients through the door; your back-end product is actually the money-maker product, the one they’re more likely to buy once they’ve already purchased something via you.

I’ll give you an example. People will often find my products online. Usually when they finish using those products, they’re still hungry for more knowledge along with advice. At This kind of point, they’re considered qualified leads for my mastermind program, so we make sure they know about in which program along with how to become a member of the item.

in which leaves you with one problem: How do you send marketing emails to every single person in which buys your front-end product/upsells? the item’s basically impossible, unless you’re in front of your computer screen 24/7 (which I’m sure you’re not). Fear not, because the item’s actually easy to do when you use an autoresponder system to send out all those emails on your behalf.

the item’s simple: When your clients purchase your front-end product, the system automatically sends them emails via you. in which way, you can build a sequence where you give away even more of your best free content before sending them an offer for your flagship product. By the time they get to your flagship product, they’ll be so confident in your expertise along with results in which they happily pay the higher cost for your higher level of service.

in which’s the simple science behind converting your prospects into clients, along with your clients into fiercely loyal clients. the item’s how you sell your highest-priced online programs without running into any of the typical sales objections. Follow these three steps along with start building your own online business empire today.

How to Launch an Online Coaching Business