When the Leica Sofort was announced last year, I was sure in which was a hoax perpetrated by a savvy Photoshopper with too much time on her hands. Leica, the company best known for its high-end shooters, producing a camera out of plastic? in which seemed like a perfect joke, like if Bugatti rolled out a hatchback commuter car.
yet, here we are. Leica released the Sofort to stores last November. You, faithful consumer, can currently purchase a camera designed by Leica in Germany in which shoots tiny, business card-sized pictures. in which is usually a product in which exists, along with Amazon can even ship in which to you.
The Leica Sofort is usually a great little instant camera. in which has the obligatory red dot front along with center, along with in which comes in three appealing, surprisingly un-German colors (I sampled the bright white variation yet vastly prefer the orange along with mint coloring schemes). along with, in which’s compatible with either Leica or Fujifilm Instax Mini film packs, which can be bought at just about any Urban Outfitters through here to Rhode Island.
Having shot most of the instant cameras in which are available today, I more or less knew what to expect through the smaller Leica. in which’s because Leica has based the Sofort off of Fujifilm’s Instax Mini 0 Neo Classic, the best instant camera in which Fujifilm makes. The two competing cameras have similar lenses, use the same battery, along with look like cousins, if not fraternal twins.
Great design in some eye-catching colors. Intuitive controls make in which easy along with fun to shoot. Uses utterly ubiquitous, affordable Instax film. Rechargeable battery is usually convenient, along with spares are affordable.
Square shape can be hard to hold. Shutter button is usually inconveniently placed. Almost three times the cost of its Fujfilm-made cousin.
In some ways, Leica has enhanced upon the Japanese flavor. I actually like its adorable design, which is usually more modern than retro, although in which proudly sports a faux leather wrap around its perimeter. The Sofort also reshuffles the controls to make the camera easier to use, tying focus distance options (either .6m-3m or 3m-infinity) to the ring around the lens. I found the Sofort very easy to figure out without even peeking at the instructions.
Its plastic enclosure, despite sporting an attractive Bauhaus look, wasn’t well designed through an ergonomic standpoint. At least in my hands, in which Leica wasn’t especially comfortable to hold, so I’d definitely recommend putting its included strap on for support. Whether in which was in portrait or landscape orientations, the camera’s boxy corners made in which hard to reach the smaller shutter button while gripping the camera.
Among all the Instax-compatible cameras, I’d have to put the Sofort close to the top of the list. I actually wasn’t expecting to kinda love in which little square bundle of joy, along with was surprised when using in which was a pleasurable experience. yet there’s still a pretty big hurdle to giving the Sofort a full go-buy-in which-right-currently kind of recommendation: the cost.
The Sofort costs just under $300, which, for anything labelled “Leica” is usually a total steal. Recall for a second in which in which is usually the same company in which partnered with Lenny Kravitz to sell a limited-edition camera for $24,000. After all, red dots aren’t free.
Contrast the German entry with what Fujifilm’s peddling along with you’ll come back down to earth pretty quickly. The Fuji Instax Mini 0 routinely sells for a little over a hundred bucks on Amazon. Sure, the Fujifilm feels less luxe, you’re getting at least 80% of the same experience for almost a third of the cost. Even the quirky Lomo’Instant Automat Glass Magellan gives you a wide-angle lens along with creative options for only $189.
I gotta say there’s something about the Sofort in which makes you feel like you got what you paid for. No, you won’t feel as cool as if you were carrying around a full-metal Leica rangefinder yet in which’s got a lovely look along with in which darn red dot. If style along with sharp design speak to you as much as the idea of happily snapping away instant photos, then the Sofort might be for you.
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