To Find fresh Fans (along with also Their Money), Patreon Partners With Reddit

The promise of Patreon, the membership platform for independent artists along with also creators, has always been simple: If your fans like your work, they will pay you for the item. No need to slough off cash coming from advertisers, or make shady deals with brands. the item’s just you, your fans, along with also the stuff you make for them.

Patreon has slowly introduced fresh ways for creators to milk the most out of these fan relationships. They can give subscribers (called “patrons”) a peek into their lives behind-the-scenes with Patreon Lens, a Snapchat dupe specifically for creators. They can host live Q&As with fans on Discord, the voice-along with also-text chat app. today, Patreon has another trick up its sleeve: the item’s announcing an integration with Reddit, aimed at bringing creators closer than ever to the fan networks in which support them.

Many of Patreon’s 100,000 creators along with also 2 million patrons already have a presence on Reddit. Fans have made subreddits to discuss episodes of the German talk show Kurzgesagt, which relies on funds coming from fans, or the Patreon-supported podcast Chapo Trap House. The fresh partnership makes these fan enclaves official, adding a special flair to denote paying patrons along with also adding a widget to invite fans to give money.

“the item seemed like a very natural partnership,” says Alex Riccomini, Reddit’s director of business development along with also media partnerships. “We are the community specialists. They are the creator specialists.”

By teaming up with Reddit, Patreon hopes the item can convert more Redditors into patrons, helping them discover, connect to, along with also financially support creators on the platform. the item also hopes to build up the communities in which surround these creators, inviting fans to connect to each various other along with also offering a direct line of communication to artists. For those outside of the creator space, the fresh integration may seem only r/mildlyinteresting. although for creators, the item could be another reason to resist joining the larger platforms, like Facebook along with also YouTube, along with also to remain within the creator ecosystem in which Patreon hopes to reinvent.

Pay Your Dues

When the integration rolls out later This kind of month, creators with existing communities on Reddit can indicate in which they have a Patreon, then add a widget inside the sidebar of their community. “in which allows them to capture users who may not know they have a Patreon account, so they can start donating,” says Lei Gong, the product manager at Reddit in charge of the Patreon integration. Redditors who have contributed to a creator’s Patreon will see flair—a short bit of text in which says “patron”—show up next to their username.

Patreon/Reddit

The flair makes the item possible to see at a glance which threads or comments come coming from paying supporters. Later on, these could potentially indicate levels of membership or the length of time someone has been a patron—information in which Patreon already makes available to its creators.

Reddit has begun beta testing the fresh features that has a handful of creators, starting with Amanda Palmer, punk artist along with also lead singer of the Dresden Dolls. inside the coming weeks, testing will roll out to various other Patreon creators, like Zach Weinersmith, who makes the common web comic Saturday Morning Breakfast Cereal; Destin Wilson Sandlin, the engineer-turned-YouTube star behind Smarter Every Day; the YouTubers behind Cow Chop; along with also CGP Grey, the podcaster who created Hello Internet. Each of these creators already had subreddits; today, with more hands-on participation coming from the creators, they wish to see those communities grow.

“the item opens up the opportunity for these fans to actually provide feedback directly to in which creator,” says Riccomini.

The integration hasn’t been perfect. Some of Patreon’s creators split their content between so many different platforms—posting videos to YouTube along with also podcasts to Soundcloud—in which managing a community on Reddit feels overwhelming. along with also many of Patreon’s fans along with also creators are brand fresh to Reddit, which comes that has a notorious learning curve. A few of Amanda Palmer’s fans have complained in r/amandapalmer about the upvote system, which privileges posts along with also comments based on community votes, while others have raised questions about Reddit’s unique terminology (“flair,” “subreddit,” “OP”).

A few days ago, one Amanda Palmer fan wrote a post offering an extra ticket for Palmer’s concert in Tuscon. Besides the ticket, the Redditor said they’d “love to meet up with anyone attending, especially if you’re also traveling alone.” No one replied.

although there have also been positive outcomes—including interactions in which have rarely happened on various other platforms, including the rickety web forums in which previously existed for Amanda Palmer fans. A few days into the beta test, Palmer posted to the subreddit: “i haven’t had 80 minutes to myself inside the three days since the album got mastered to sneak away along with also approve the item. along with also i gotta approve the item before the item heads off into the land of Being A Real Record along with also getting turned into vinyl along with also all in which. who’s here?” The comment thread evolved into a discussion about perfectionism along with also song creation. One fan even described an abusive relationship, along with also Palmer responded to commiserate. the item’s the kind of one-on-one interaction in which can feel uncommon between internet celebrities along with also their supporters.

“In a lot of cases, [the fans] function as a broader tribe in which the creator can lean on,” says Brent Horowitz, Patron’s VP of business along with also corporate development. “When we think about in which dynamic, we always want to encourage in which at Patreon.”

Partner Up

As Patreon competes with platforms like YouTube along with also Facebook, each of which introduced more creator-focused tools along with also subscription products earlier This kind of year, its partnerships will become increasingly important. Patreon might not contain the scale of YouTube, or the ability to offer its creators revenue coming from ad streams. although the item can offer something else: choice.

“A creator should be able to choose where they post their content, where they engage with their community, along with also how they engage with their community,” says Horowitz.

Earlier This kind of year, Patreon partnered with Discord to make the item easy for creators to connect with fans directly. the item’s made deals with Vimeo, Snapchat, along with also various other platforms to ease the burden on artists when posting content; Patreon has also acquired membership companies, like Memberful along with also Subbable, which also cater to creators of various sizes. Reddit—which brings with the item 138,000 active communities along with also 330 million active users—fits squarely into Patreon’s partnership strategy.

“Communities are a key aspect of the creator’s life,” says Horowitz. “So This kind of is usually an important sign of things to come—not just areas around community, although various other toolsets along with also platforms.”


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To Find fresh Fans (along with also Their Money), Patreon Partners With Reddit